Globalization Specialist for Korean Startups

Writing a Blog Post – The basics


Writing a Blog Post

Now that you’ve created a website that is optimized to generate traffic on autopilot, it is time to fill it with content that will generate even more traffic. In this post, I am going to show you the basics of how to create a blog post that is designed to generate evergreen traffic.

This type of post, called evergreen post, is designed to attract traffic even for years after being published because it is based on topics that will always be relevant, unlike posts based on trending topics, which will only generate traffic while a topic is trending.

Generating ideas for evergreen posts is easy; You’ll just have to find a topic that people will always search for in your niche, such as instructions, tips, definitions, and so on.

Getting Started

I am going to give you a very easy to follow example with all the elements that will make traffic to your site explode. If you’re using WordPress, you’ll just have to move over to the “posts” tab located on the left-hand menu, and then to click on the “add new” option.

Writing Your Headline

Let’s start with the post’s headline by clicking on the “enter title here” field. Your post’s headline will allow you to grab a search user’s attention and will help you to rank your site for the keywords on it. There are three elements that make a killer headline.

First, you have to make your title numbered. Blog readers love list articles! You’ll simply have to divide your post’s content into smaller chunks of content and count. For example, if you write a post about traffic generation strategies, you can divide it into 10 different strategies and to use that number at the beginning of your headline. In our case, we have divided our post’s content into 5 chunks, so our headline will start at 5.

Second, you have to add a long tail keyword that includes a high-volume search term in your niche. That’s what will tell search users and readers what your post Is about, and perhaps more importantly, it’s what will help your site rank for those keywords when users type them on a search engine.

Third, you have to add a promise or a command to your headline. Any of the two will work as a call to action, and they will help you to differentiate your link from all the other results on search pages. Make it unique and actionable, and also make sure that it makes sense when combined with your target keywords.

Writing Your Content

You’re already aware that you have to create quality content that is helpful, relevant to your audience, and that is rich in target keywords, so we’re going to focus this part of the lesson on showing you how to structure an evergreen blog post with an example.

First, articles should be long. Long-form articles perform better with search engine algorithms because they’re considered more relevant, less spammy, and help you to keep your keywords sparse. The recommended length is 2,000 to 3,000 words.

As you can see, our word count is very close to 2,000 words. Once you’ve hit the recommended word count, you’ll have to divide your content with numbered subheadings to make it into a list article.

List articles perform really well because they allow readers to easily digest a long-form article by giving them the sensation that they’re just reading items from a list. Because of that, they tend to stay longer on your content pages, increasing your site’s relevance and authority.

Optimizing Your Content With Images

We recommend you to add images in the middle of your content to optimize it for search and to make it more visually appealing. When you add images with your target keywords in their meta data to your content, they will appear to people using those keywords to find images on search engines.

The optimal way to add images to your content is to add a single image in the middle of each numbered section. First, separate a section after the third or fifth paragraph, depending on how many paragraphs are in that section, by placing the mouse cursor at the end of the paragraph and pressing the “enter” key on your keyboard.

Now click on the “add media” button. If you haven’t uploaded your image to your media library yet, you’ll just have to click on the “upload files” tab, and then on the “select files” button.

Now locate the image that you want to insert into your content and double-click on it to add it to your media library.

Now add a high-volume search term or keyword on both “title” and “alt text” fields. Now click on “insert into post”. Once an image is inserted into your content, we recommend you to center it by clicking on the “align center” button.

Adding Tags

Tags will allow search engines to recognize what topics are relevant to your site because they’re optimized to rank for specific search terms in your niche.

That is why we recommend you to only use general, very relevant keywords or phrases as tags for your posts, such as keywords that your target search users type on google when they’re looking for news in your niche.

To add tags to your posts you’ll simply have to type a keyword or phrase in the “tags” field and to click on the “add” button every time that you insert a tag.

Setting A Featured Image

You can set a featured image to your posts to increase their visibility in image search results and to increase the visual appeal of your content pages.

Start by clicking on the “set featured image” link under the “featured image” section. If you haven’t uploaded your image to your media library yet, just click on the “upload files” tab, and then on the “select files” button.

Now locate the image that you want to set as your featured image and double-click on it to add it to your media library. Now add a high-volume search term or keyword on both “title” and “alt text” fields. Now click on the “set featured image” button.

Publishing Your Traffic Generating Blog Post

Finally, make sure that your content is proof read, that your images are well optimized, and that your title and subheadings are coherent and engaging. Now simply click on the “publish” button. And that is it! Now your site is ready to start generating traffic with a single post for years to come!