glob·al·i·za·tion/ˌɡlōbələˈzāSHən,ˌɡlōbəˌlīˈzāSHən / noun
the process by which businesses or other organizations develop international influence or start operating on an international scale.
Above is the Dictionary definition of Globalization, a process that describes the start of an organizations international influence or operation on an international scale. Is your Startup ready for globalization?
Many Startups in Korea start the process of globalization too late. They start thinking about launching internationally after they have secured a degree of success in Korea. While this may seem sensible, especially when considering budget constraints, JF Gauthier, Founder and CEO of Startup Genome, pointed out at TechRise 2019 that;
“what many startups find out when they attempt to launch globally, is that there are numerous competitors that do 80% of what they do. They then spend 6 months reworking their product’s features”
So when is the right time to start?
Yes, there is no better time to start thinking about globalizing your App and with the Marketing Microservice approach of Rob Oakley Marketing, budgeting is not a reason to defer this action.