Globalization Specialist for Korean Startups

The Introvert’s guide to Video Marketing


This Article relates to The Introvert’s Guide to Video Marketing, a Free guide you can download from the links in this post.

Making great videos and becoming confident doing it takes practice. But it all starts with having a goal in mind, knowing your audience, and then developing a plan to succeed. You need a plan of how to prepare for doing a video, and a plan to deal with nerves and shyness during the video. The Introvert’s Guide to Video Marketing will help you, the introvert, achieve your video marketing goals.

  1. Know Your Goal
  2. Know Your Audience
  3. Develop Talking Points
  4. Keep It Short and to the Point
  5. Drop Perfection
  6. Be You, No One Else Can
  7. Dress the Way You Feel Comfortable
  8. Get Relaxed
  9. Get Your Voice Ready
  10. Prepare Your Environment
  11. Practice
introverts guide to video marketing

Know Your Goal

When you make a video, it’s imperative that you understand why you’re making it. This is true whether you are an introvert or not . What is the goal of making it for your audience and for you? It’s really like having two goals. The goal you have for your audience is the most important, but the goal you have for yourself and your business is a close second.

Know Your Audience

Before you even start making videos or offering services or products, you need to first know who your audience is. What are their problems? What keeps them up at night? What excites them? What are their life goals, values, and fears? How does what you do address their issues and solve their problems?

Develop Talking Points

Once you have worked out the problem and a solution for your target audience and you know what the goal is for your video, it’s time to develop talking points for the video. You don’t want to write a script. If you do, you’re going to sound robotic as you deliver it. Instead, write down the basic points you want to talk about. Then simply talk about them as if you’re telling one person.

Keep It Short and to the Point

Shorter videos are better. It’s best to make a series of short videos rather than super-long ones. 60 seconds to no more than ten minutes is long enough. Even ten minutes is stretching it unless it’s inside a course. If you realize you don’t need to make the video super-long, it will help you stay focused and not feel as if you must give away the farm in each video.

Drop Perfection

You’ve heard it before and you know it’s true. No one is perfect. Not that vlogger you watch on YouTube or that model you follow on Instagram. It’s okay not to appear perfect. In fact, often the people who try to project perfection are the ones who end up being torn down more than the people who aren’t afraid to be real and show their imperfections.

Be You, No One Else Can

It doesn’t matter who you are; you are uniquely you. Only you can be you. No one else can be the same person you are. Why would you want to be someone else and not you anyway? It doesn’t matter how you look, sound, or anything like that, if people can see you and hear you and get your meaning. That’s all that matters.

Dress the Way You Feel Comfortable

This is part of being who you are, but it needs to be said. You don’t have to project any type of persona that isn’t 100 percent you when you make a video. If you’re not a suit person, don’t wear a suit. If you’re a thrift shop and garage sale shopper, that’s fine – don’t pretend to be something else. Find clothing to wear that makes you feel confident and comfortable and don’t worry about how the others are doing it.

Get Relaxed

Before you record your video, it’s important to warm up by going through your talking points and doing a “take” without recording just to go through the motions. You can go ahead and record (who knows, it might be just how you like it the first time) but this way you can get comfortable with the controls of your camera, test the lighting, the sound, and get used to delivering your message without any pressure.

Get Your Voice Ready

A few minutes before you start your recording, drink some warm tea or warm water to help loosen up your throat. Warm water with lemon will work wonders. Say a nursery rhyme or a tongue twister a few times, blow out your lips and relax your face before you get started. This can help warm you up so that you make fewer mistakes.

Prepare Your Environment

While your videos don’t need to be perfect, it is important to set up an environment that you’re proud of that looks good due to good lighting and sounds good due to good sound. You don’t have to spend a bunch of money on these things. A good earbud set works fine, and for lighting, you can face a window in your home to get good natural lighting.

Practice

The best thing you can do for yourself is to create more videos so that you can practice. You can still publish the practices if you want to because you don’t want to get into a perfection mindset. Find excuses to make more videos, go live on Facebook more often, and participate with others at their events to help you overcome your nerves.

Becoming a confident video marketer just comes down to doing it, and then to keep doing it. Even if your first efforts don’t get much response (and they likely won’t), that’s okay because you’re going to get better as you keep going. And as you keep going, you’re going to grow your audience at the same time. But, you must get started if you want to experience this success.

Download The Introvert’s Guide to Video Marketing  

This free guide is a valuable resource whether you are an introvert, shy, or even a complete extrovert. The Guide is over 5,600 words. Just click the button to download your copy, today.